Hamish Elley-Brown
Growth & Marketing Leader

B2B & DTC growth | Demand gen, lifecycle, CRO + measurement

I build predictable growth engines across B2B SaaS, healthtech, and e-commerce - combining demand generation, paid acquisition, CRM/lifecycle, CRO, and measurement to drive commercial outcomes.

London-based New Zealander with experience across the UK, US, and ANZ.

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What I do

I help companies build and improve the systems that sit between marketing activity and revenue.

That usually means generating pipeline in a B2B environment, improving conversion and lifecycle performance in DTC, or tightening the reporting and infrastructure needed to make growth more measurable and repeatable.

I tend to be most useful where things are a bit messy, the stakes are real, and there is a need to turn activity into a clearer commercial engine.

Core strengths

Demand generation and acquisition

Building scalable top-of-funnel growth across B2B and DTC.

CRM, lifecycle and funnel optimisation

Improving how leads and customers move through the funnel.

Measurement, attribution & reporting

Clear reporting that ties spend and activity back to outcomes.

Growth systems and GTM execution

Putting the structure, processes, and tooling in place to make growth repeatable.

A bit about me

I’m a growth and marketing leader with 11 years’ experience across healthtech, SaaS, and e-commerce.

Most recently I’ve led growth at Flow Neuroscience across both B2B and DTC, spanning paid acquisition, lifecycle/CRM, CRO, and growth infrastructure. Before that I led growth at Care Fertility and helped scale BoardPro, a B2B SaaS platform, through structured experimentation, better systems, and tighter measurement.

Alongside full-time roles, I’ve also advised a range of companies through my consultancy work across strategy, acquisition, CRO, and analytics.